At this year’s International Assembly, the annual training meeting for incoming district governors, Monty J. Audenart, chair of the RI Membership Development and Retention Committee, spoke about the importance of retention.

“Not one of us in business is in the business of losing customers. We work to keep them, and we must do so in Rotary. Every Rotarian needs friends, an opportunity to make a meaningful contribution, ongoing Rotary education, recognition, and a sense that belonging brings benefits and value.”

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